Marketing and Consulting
Direct Communications Group, LLC’s Customer Relationship Management (CRM) consulting services help clients and organizations achieve high performance by efficiently anticipating, meeting and exceeding their customers’ expectations. Through effective and continuous communication with your customer base, we are able to provide valuable feedback to you and your customer improving the business relationship; effective communication is key for the success of any type of customer relationship.
Marketing Strategy & Planning
Solid direction is the primary step for the success of any business or organization looking to move forward. If we don’t know where we are going, how will we know when we get there? We begin all of our projects by giving your business direction and support for marketing strategies. Once we understand where you’re looking to go with your long-term goals, we can strategically combine marketing, advertising and public relations efforts to put your business or organization in all the right places and position you as a leader in your industry and community. Our work builds the stairs that your organization will use to climb to the next level.
Our main priority is to understand your business. We assess your current situation, determine the necessary course of action, establish a marketing budget and then tailor a comprehensive campaign around the goals of your business. Marketing is not about making the quick dollar. It is about establishing yourself as a major player in your industry for the long haul and reaping the benefits for years to come. We’ll find out what your audience is hungry to hear and deliver that message to them. There’s so much more to advertising and Public Relations than knowing what you want to say. Successful campaigns address your customers or members with the message that they want to hear, in the right place, at the right time. Through comprehensive marketing services, directed specifically to the needs of your business, we turn your goals into milestones.
Public Relations | PR
Can public relations and publicity help grow your business or organization? Absolutely! We help you get there, and we will make sure that everybody knows it! We begin by identifying writers, publications and other media outlets that will be strong opportunities for getting your message to the public. Based on the publications and media outlets we choose to target, we tailor your message to fit their medium. We will identify trends or potential news stories that align with your business or organization, and formulate press releases to cover your stories.
We pitch these stories to the media with you as the expert on the topics, establishing your credibility and reinforcing your knowledge and professionalism in your particular area of business. This draws attention to your business or organization as a leader in your community and more importantly, your target audience. By maintaining a consistent feed of stories to the media, we are able to nurture relationships with them and keep your name in the eyes and ears of the citizens in your community.
Public Relations is a great tool because, like advertising, it puts your business out in front of the general public, in the media. But PR carries the added benefit of carrying credibility. Advertising is meant to pick the low hanging fruit and establish a familiarity with your business, services or organization. Customers who are interested in what you have, and are ready to act now will react to your ads, however, public relations is a long-term venture utilized to educate your public and build in them a trust for your business or organization. There’s just no substitute for what that does for your reputation. The point is, experts, customers, and those-to-watch are featured in the news everyday. Working with Direct Communications Group, LLC ensures that the one featured in your industry is you!
Branding and Corporate Identity
Branding and organization identity are all about image. They are a function of the answers to these questions: What are you doing to create that image among your key publics? How do team members within your business or organization view their company as a whole? How do those on the outside, including current and potential customers, as well as the general public view your business? If you’re unable to answer these questions, or the answer is less than satisfactory it is time to reevaluate and recreate your business identity and brand.
At Direct Communications Group, LLC, we have identified a proven process and methodology to create the brand and identity that our clients are looking to create. We gain an in-depth understanding of who you are, both internally and externally. We also gain an understanding of who our clients are seeking to become internally and externally. Most importantly, we know what it takes to get our clients to that point and with our professional assistance and commitment; the transition can happen with extreme efficiency and be very effective.
Maybe you don’t have a logo, or the one that you do have is dated and could use some work. Turn to us to bring your image into the present and future. Maybe there is ambiguity within your company that creates a level of mystery among even your own employees or members. Rely on us to clear the air and repair the missing links in the lines of communication. Regardless of your level of need, Direct Communications Group is there to help show the world exactly who you are.
One of the greatest ways to attract attention to your business or organization is by holding special events. Grand openings, charity functions, anniversary parties, special reception or award functions are great ways to draw a captive audience to your cause. We can always create a reason for an event! A great way to create interest in your business or organization, while supporting a cause that you truly believe in is a charity event. We can either create your own event or sponsor one to help out with a cause that is near to the heart of your community. Special events are so effective because they bring an audience together to communicate about you. They are a great opportunity to create a buzz about businesses and the products or services that provide.
However, it is very important that special events are organized and handled professionally. The goal is to draw an audience in, inform them and keep them coming back. A special event that no one attends can actually do more harm to your business than good! We take care of it all, from start to finish. We work with you to create an event centered on your business or organization. We work with you to determine the audience that should be at your event, and when and where it should be held to accommodate their attendance. We manage all aspects of the event itself, from location and decoration to lighting and entertainment. The event also serves a purpose, because it is newsworthy. We will make sure that local radio, television and print reporters are among the privileged guests, so they can leave the event, prepared to share their experience with listeners, viewers and readers. Let Direct Communications Group, LLC work with you to plan and carry out a special event that will live on in the minds of your customers and community for a long to come.